Guides
How to Make an AI UGC Ad for a Dental or Ortho Practice
Dental and orthodontic marketing runs on before/after smile comparisons, and Flovaly has no compositing feature for that anywhere in the product. Here's the honest script-only Talking Actor pitch instead — treatment-and-financing specific, with a HIPAA-consent note for real patient testimonials.
· 6 min read
Dental and orthodontic marketing runs on before/after smile comparisons — and Flovaly can't generate one. There's no two-photo compositing feature anywhere in the product. What does work is a script-only Talking Actor spokesperson pitch: a saved character reads a script naming your practice, the treatment, and a real next step — no photo, X-ray, or smile-simulation upload required. This is the honest workflow, plus where the dedicated smile-simulator tools genuinely out-do Flovaly.
Why the guided UGC flow isn't the fit
Flovaly's guided UGC flow composites a saved character holdinga physical product — the worker prompt is written for “the exact product shown in the second reference image, same shape, colors, label and branding.” A dental or orthodontic practice isn't selling an object; it's selling a treatment outcome, and there's no field or workflow anywhere in Flovaly for a before/after transformation. Dedicated tools built specifically for this — Smilecloud, NewSmile, denta.bot, Fixmysmile AI — exist precisely because that's a hard problem of its own, and Flovaly doesn't attempt it.
What actually fits: a script-only spokesperson pitch
Checked directly against the generation API: prompt-mode Talking Actors takes a saved character and a script, full stop — no product-image or before/after field exists in that request. That maps cleanly onto a practice-owner or hygienist-voiced pitch for a specific service: a whitening special, an Invisalign consult, a new-patient exam-and-cleaning offer. The script has to do the persuading a photo would otherwise do.
Trust signals that matter for a dental pitch
- Name the specific treatment and price or range. “Free Invisalign consult, $99 new-patient exam and X-rays” tells a viewer exactly what they're booking; “quality dental care you can trust” doesn't.
- Lead with financing and insurance, if you accept it. Cost is the biggest objection in elective dental work — stating plainly that you take a patient's insurance or offer a payment plan removes it before it's raised.
- Speak as the practice, not a narrator. A script in the voice of the dentist, orthodontist, or a named staff member reads as more credible than a disembodied brand-voice pitch.
- Use a real, checkable credential. Years in practice, a specific certification, or a patient-volume figure you can back up — not an invented statistic.
- Close with the lowest-friction next step. “Call or book a free consult online” asks less of a new patient than “sign up now.”
Using a real patient testimonial instead
If you have a patient willing to speak on camera about a real result, that's a stronger pitch than a generic spokesperson script — but two things apply specifically here. First, a patient's treatment details are protected health information; get clear written consent to use their name, likeness, or story in an ad before you script anything around it. Second, the same FTC rules that apply to any endorsement apply here: the testimonial has to reflect what a typical patient can expect, not a best-case outlier, unless you disclose that plainly. Our guide to AI testimonial videos covers the disclosure and endorsement framework in detail — worth reading before you script a real patient's story.
Picking a character and voice
A premade stock avatar works to test a script fast. For an ongoing campaign, a custom actor built from a text prompt or an uploaded photo becomes a consistent presenter patients start to recognise across ads — worth more for a practice running this monthly than a one-off clip. Voice selection is genuinely limited: Talking Actors reads from 8 curated stock voices, American or British accents only, with no option to clone an actual dentist's or hygienist's voice.
What it costs
Pricing is the standard Talking Actors rate — a dental pitch script doesn't cost more than any other script-only generation:
| Duration | 720p | 1080p |
|---|---|---|
| 5 seconds | 7 credits | 11 credits |
| 10 seconds | 12 credits | 18 credits |
| 15 seconds | 17 credits | 26 credits |
That's 5 base credits plus 2 for the voiceover, with a 1.5× multiplier at 1080p — on the $29/month Starter plan (150 credits, ≈$0.1933/credit) a 5-second 720p clip runs about $1.35. See the full AI video ad cost breakdown for how that compares to every other generation type.
When this isn't the right format
If a before/after smile transformation is the core of your pitch — Invisalign, veneers, whitening — a dedicated smile-simulation tool will do that job better than Flovaly, which has no equivalent anywhere in the product. Flovaly's fit here is a script-only spokesperson or testimonial clip, not a visual transformation. Two other guides in this cluster work through the same script-only mechanics for a different trust sale: home services and daycare and preschool.
The short version: no before/after, no X-ray upload — a saved character and a treatment-and-financing-specific script, or a consented real patient testimonial. Try it with the $1 trial on your next new-patient offer.
FAQ
Can Flovaly generate a before/after smile transformation?
No. There's no before/after or two-photo compositing feature anywhere in Flovaly — confirmed directly against the generation API. If that's central to your pitch, a dedicated smile-simulation tool is the better fit for that specific job.
Do I need a patient photo or X-ray to make a dental ad on Flovaly?
No. Talking Actors' script-only mode takes just a saved character and a script — no photo, X-ray, or upload step of any kind is required for the prompt-mode request.
Can I use a real patient testimonial in the ad?
Yes, with clear written consent — a patient's treatment details are protected health information. Keep the testimonial honest about what a typical patient can expect; see our testimonial video guide for the FTC endorsement rules that apply.
Can I clone my dentist's or hygienist's voice?
No. Talking Actors reads scripts using one of 8 curated stock voices, American or British accents only — there's no voice cloning on any Flovaly plan.
How much does a dental or orthodontic ad cost on Flovaly?
The standard Talking Actors rate: 7 credits for 5 seconds (5 base plus 2 for the voiceover), 12 credits for 10 seconds, or 17 credits for 15 seconds at 720p — roughly $1.35 to $3.29 on the $29 Starter plan. 1080p applies a 1.5× multiplier.
FAQ
Can Flovaly generate a before/after smile transformation?
No. There’s no before/after or two-photo compositing feature anywhere in Flovaly — confirmed directly against the generation API. If that’s central to your pitch, a dedicated smile-simulation tool is the better fit for that specific job.
Do I need a patient photo or X-ray to make a dental ad on Flovaly?
No. Talking Actors’ script-only mode takes just a saved character and a script — no photo, X-ray, or upload step of any kind is required for the prompt-mode request.
Can I use a real patient testimonial in the ad?
Yes, with clear written consent — a patient’s treatment details are protected health information. Keep the testimonial honest about what a typical patient can expect; see our AI testimonial video guide for the FTC endorsement rules that apply.
Can I clone my dentist’s or hygienist’s voice?
No. Talking Actors reads scripts using one of 8 curated stock voices, American or British accents only — there’s no voice cloning on any Flovaly plan.
How much does a dental or orthodontic ad cost on Flovaly?
The standard Talking Actors rate: 7 credits for 5 seconds (5 base plus 2 for the voiceover), 12 credits for 10 seconds, or 17 credits for 15 seconds at 720p — roughly $1.35 to $3.29 on the $29 Starter plan. 1080p applies a 1.5x multiplier.
Try Talking Actors on Flovaly
Free credits to start — no film crew, no editing suite.
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